The manifesto
Golf is awkward. That is the point.
Somewhere along the line golf became a game you had to earn the right to enjoy. Right shoes. Right swing. Right silence. If you were new, or loud, or inconsistent, the culture had a way of letting you know.
Meanwhile the actual experience is chunked wedges, four-putts, a fairway wood you hit once a season, and a group of people you would not otherwise see for four uninterrupted hours.
The AwkwErd Club is built for that version. Embrace the awkward. Enjoy the journey.
What we believe
Nobody remembers the par.
The house rules
Five things we hold.
- 01
Play > Posture
Nobody here is performing. Show up, tee it, swing.
- 02
Progress > Perfection
A better version of your game beats somebody else's.
- 03
Laugh At The Miss
The shank is content. The recovery is the story.
- 04
Respect The Course
Fix the divot, rake the bunker, honour the ground.
- 05
Don't Be That Group
Loud is fine. Slow, careless and rude is not.
The founder
One club, built from two ideas.
It began as an improvement platform — the 10 Stroke System — built to make practice structured and motivating for people who don’t practise for a living.
Then came the on-course game, made for the far more common problem: a round going sideways with three hours still to play.
They are now one brand. The AwkwErd Club carries both, plus the membership, media and apparel still to come.
The full founder story is being written with the club launch. We’d rather publish it late than invent it early.
Press, brand and media enquiries.
Press & brand